Vicsal Development Corporation
The Metro Gaisano Department Store and Supermarket (more popularly known as “The Metro”) was incorporated in 1981 and opened its first department store and supermarket in 1982. The store was founded by the late Sir Victor Gaisano, with the help of his wife, Mrs. Sally Gaisano, and four children — Margaret, Jack, Edward and Frank — who envisioned a department store and supermarket that will offer quality and a variety of merchandise in a friendly atmosphere and at prices that are highly competitive and reasonable. The Metro’s business operations was shaped and influenced by the combined experiences of the Gaisano Family in the retail industry.
In retail operations, Metro Gaisano now operates six department stores with supermarkets namely: Metro Colon, Super Metro Mandaue, Metro Ayala Center, Metro Legazpi, Metro Lucena & Metro Market! Market! The Metro Gaisano chain of stores has increasingly built an image of quality and value for price in terms of the merchandise it sells. It has an aggressive advertising and promotion strategy which calls for constant visibility in print, radio and television throughout the years. It enjoys the patronage of all types of customers and is the leading retail store in the cities of Cebu, Mandaue, Legazpi, Lucena & Metro Manila.
To become a world-class retail store and enjoy the process of attaining it
To provide QUALITY ENVIRONMENT, QUALITY SERVICE, and to be RESPONSIVE to CUSTOMERS' NEEDS in the HIGHEST CURRENT STANDARD