WS Pacific Publications, Inc. also known as Learning Is Fun (LIF) is the number 1 book distribution company engaged in direct marketing and direct selling. We are dedicated to the goal of developing increased interest in reading among children at an earliest possible age.
Our vision is to bring premium quality books at low and affordable prices to every Filipino child, because we believe that every child should have the opportunity to enjoy good children’s books regardless of economic status.
LIF’s product line is unique and includes a wide array of books ranging from toddlers to adult category. Formats include soft cover, hard cover, board books, pop-up books, game books and lift-the-flap books.
Product categories include Activity books, Early Learning Educational Books, Cookbooks, Reference books, Story books, Inspirational books and Game and Toy books, among others.
The company evolved from a start-up operation into a corporation with 6 different business units and three warehouse locations. We are the dominant display marketer of popular children’s books in schools, libraries, corporate offices, employee cooperatives, superstores, mall stores, specialty book stores, supermarkets, hospitals and day-care centers. Moreover, LIF continue to seek new ways to expand its market.
LIF offers a dynamic working environment where our employees are encouraged to be creative and work enthusiastically. Backed by a passionate and pioneering team of management personnel, LIF is committed to delivering the best value for money products and services to its customers.
“Learning Is Fun” is the ultimate goal for anyone looking for the best in children's books.