A typical example of job description:
Job Description - Five Stars Co Ltd
Title: Sales and Marketing Executive
Reports to: Sales and Marketing Director, Newtown.
Based at: Sparkling New Products Co Ltd, Technology House,
To plan and carry out direct marketing and sales activities, so as to maintain and develop sales of SNP's ABC machinery
range to UK major accounts and specifiers, in accordance with agreed
Key responsibilities and duties:
Maintain and develop a computerised customer and prospect
Plan and carry out direct marketing activities (principally
direct mail) to agreed budgets, sales volumes, values, product mix and
Develop ideas and create offers for direct mail and
marketing to major accounts by main market sector and SNP's ABC
Respond to and follow up sales enquiries by post, telephone,
and personal visits.
Maintain and develop existing and new customers
through planned individual account support, and liaison with internal
Monitor and report on activities and provide
relevant management information.
Carry out market research, competitor
and customer surveys.
Maintain and report on equipment and software
suitability for direct marketing and sales reporting purposes.
and attend meetings with other company functions necessary to perform
duties and aid business and organisational development.
external marketing agency activities of telemarketing and
Attend training and to develop relevant knowledge and
Scale and territory indicators:
Core product range of four ABC machines price range £50 to
£250. Target sectors: All major multiple-site organisations having more
than 1,000 staff. Prospect database c.10,000 head offices of large
organisations. Customer base of c.150 large organisations. Typical account
value £20-50k pa. Total personal revenue accountability potentially £4.5m.
(date and reference)
More job description typical responsibilities are
listed at the foot of this page.
If you are recruiting to fill a role it is important to
formulate a person profile to help with job advert wording; psychometric
profiling; shortlisting; interviewing points to assess; candidate ranking and final selection.
Sample personal profile
Job Description Template
Job Description Example