Primary objective of the job: Responsibility for customer acquisition in the design and delivery of launch and the growth of the net base through executive ownership of the process of innovation, analysis, planning and executing the development and maintenance of the profitable products. Guardian of the company’s brand equity and public image to consumers, government and other stakeholders; the promotion of the brand to the public; influencing and managing the level of demand for Digicel’s products and services; resource allocation based on company priorities. Team leadership primarily in the Marketing department but secondarily in the Sales department and the wider organization. Development of marketing team Shares with CEO and other members of the management team the total company revenue targets, leadership and vision challenges of the organization. Main Duties and Responsibilities: -Strategic Planning – developing consumer insight to drive marketing planning. Contribute to the management team’s strategic planning -Product Development – ‘gatekeeper’ for all new products/initiatives and project management. -Market Analysis/Forecasting/Marketing Mapping – identify psychographics of market segments; determine size of segments and relative profitability for mobile phone penetration -Point-Of-Sale – ideation, in-market implementation, evaluation approval, material development -Promotions/Sponsorship – negotiations with larger sponsorship properties, or handset principals, ideation as to exploitation, supervision of field execution of initiatives. -Media – Planning, buying and evaluation of all media to gain breakthrough effectiveness while achieving commercial efficiency -Communication – primary contact for commercial related interfaces with the media. Approve activities of PR, design and advertising agencies in relation to activities about the brand’s look, sound and feel in the press, other print media and on the electronic media including internet. -Pricing – approving all the pricing plans developed by the Pricing Analyst. Monitoring the relative profitability mix of the products to build increase value. -Budget management – in an environment of shifting priorities, this role needs to effectively plan and allocate resources to drive different elements of the marketing mix while staying within budget. An annual budget is done at the start of the year and is revised monthly. -People Management – Manage and co-ordinate activities and take full responsibility for the management and development of the sales teams. -Contribute to the success of Digicel in the Pacific region through active teamwork with participation in cross-company projects and processes. Academic qualifications and experience required for job: 1. Mobile experience essential (3-5 years minimum at a senior level) 2. A significant track record in brand management, equity building, campaign development in a FMCG organization 3. Knowledge of international brands or overseas work experience 4. Management of international agencies and research companies 5. Financial planning and budget management experience 6. A track record in strategic thinking and planning – translated into action through demonstrated leadership capabilities. 7. A proven commercial awareness with regard to revenue generation and cost reduction 9. Sense of ownership and responsibility with a proven track record of working on own initiative as well as part of a multi-disciplinary team

Skills:

Excellent interpersonal skills, with the ability to influence people at all levels internal and external to the organisation

Employment type:

Full Time/Permanent

Salary:

Unspecified

Degree:

Experience:

Unspecified

Location:

Papua New Guinea

Post Date: