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ADVANCED SEARCH |
| Marketing Manager (Based in Malaysia/Singapore) |
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| Company: |
FMCG Recruit |
| Category: |
Marketing |
| Employment type: |
Full Time/Permanent |
| Salary: |
Unspecified |
| Degree: |
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| Experience: |
5 |
| Location: |
Malaysia |
| Post Date: |
16/03/2009 |
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| Skills: |
Build a world-class marketing organization by developing the skills of Brand personnel .
Train and develop Marketing/Sales team members. This includes providing one-on-one coaching and guidance, as well as the development and execution of appropriate departmental training activities.
Ensure quality execution of the Performance Management Process, career planning, and organization feedback.
Participate in recruiting, either as team captain or team member.
Be a role model.
Industry Sector: FMCG, House Hold, Laundry, Home Care Brands, Bleached, Cleaning, Detergents
Information provided will be treated in strict confidence and will only be used for recruitment and selection purposes. By email: mail@fmcgrecruit.com |
| Job description: |
The Client
Our Client is a Fortune 500 company with diverse businesses in the consumer household products with an extensive global customer network. Its products are sold through out supply chains in the US, Canada, Europe, and Asia.
The Job
The Incumbent is responsible for leading the Marketing function of a brand(s). Be responsible for developing highly effective marketing and advertising programs that are based on deep consumer understanding. Leads the development of plans to deliver the brand's portion of the business unit's annual volume and profit commitments, and to maximize the brand's long-term potential. Orchestrates the efforts of all functions to deliver on these plans. Shares responsibility for delivering the brand's volume and profit commitments with his/her functional counterparts. As a member of Marketing management, the Brand Manager/Marketing Manager is responsible for developing world-class Marketing personnel, and for contributing to corporate, functional and business unit initiatives.
Reports To:
GM for South East Asia / Regional Marketing Director
Key Job Responsibilities:
Ensure the development and execution of highly effective advertising and marketing programs, which leverage a deep understanding of the consumer to create a competitive advantage.
Develop meaningful and lasting brand plans, and tactical 3 year execution plans.
Develop superior Integrated Marketing Communications by driving competitively-advantaged copy strategies, executions and media plans.
Develop and successfully execute effective consumer promotion programs.
Develop superior packaging graphics to maximize communication and impact at the shelf.
Develop consumer insights initiatives to improve our understanding of the consumer and build the business.
Contribute to the Brand's strategic planning process by developing strategies and programs that maximize the brand's long-term potential.
Provide input to SBU's Strategic Plan and Strategic Product Plan.
Translate the SBU Strategic Plans to the brand level by identifying areas of greatest leverage and developing appropriate marketing programs.
Identify and champion new product opportunities.
Lead the Brand's annual planning process by developing strategies and programs to achieve fiscal year volume and profit goals.
Develop and gain approval to brand volume, profit and spending targets.
Contribute to the achievement of these targets by controlling Brand Marketing spending and by orchestrating cross-functional business efforts.
Develop contingency plans to address volume and profit effects of marketplace changes.
Work closely with Sales to identify opportunities to increase volume, and with all functions to increase profit.
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